Anushka Bhardwaj

All stories by Anushka Bhardwaj

Vistara-Air India merger: How these two distinct brands will blend

Vistara-Air India merger: How these two distinct brands will blend

Rediff.com1 days ago

In about a fortnight, Vistara - known for its premium service - will take off on its final flight before merging into the legacy of Air India. Set for November 12, the merger has sparked discussions on how these two distinct brands will blend.

Jobs, Agnipath Scheme, Farmer, Wrestler Protests

Jobs, Agnipath Scheme, Farmer, Wrestler Protests

Rediff.com4 Oct 2024

'Till a few years ago, girls wouldn't take an autorickshaw alone. Now, things have improved.'

'She Was Surely Among The Toppers'

'She Was Surely Among The Toppers'

Rediff.com30 Sep 2024

'Though a foreigner on campus, she carried herself with confidence.'

The Intern's Dilemma

The Intern's Dilemma

Rediff.com12 Sep 2024

'When it is unpaid, sometimes, they don't take you seriously.' 'Work is not reviewed, and there is no effort in making interns learn.'

Paralympians Soar, But Await India Inc's Leap Of Faith

Paralympians Soar, But Await India Inc's Leap Of Faith

Rediff.com10 Sep 2024

'Historically, there hasn't been much representation around para-athletes from a brand perspective.' 'With their best medal tally in Paris, it has triggered considerable organic interest.'

Why Brands Are Chasing Olympic Medalists

Why Brands Are Chasing Olympic Medalists

Rediff.com3 Aug 2024

'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.'

Why Brands Are Slurping Over Ro-Ko

Why Brands Are Slurping Over Ro-Ko

Rediff.com15 Jul 2024

'Their chemistry is organic and authentic, making them an appealing choice for collaborative endorsements.'

Vendors Get Busy For Result D-Day

Vendors Get Busy For Result D-Day

Rediff.com3 Jun 2024

From florists in Ghazipur's phool mandi to sweet shop owners in Old Delhi's Chandni Chowk, the preparations, if not the sales, have already begun.

Delhi Gets Ready To House New MPs

Delhi Gets Ready To House New MPs

Rediff.com27 May 2024

'We don't have a say which MP stays where. We prepare everything and allot according to the list we get from Parliament.'

Digvijaya Singh Eyes Old Turf Again

Digvijaya Singh Eyes Old Turf Again

Rediff.com7 May 2024

'This is my last election; hence, I need people's support and blessing to achieve and ensure victory.'

Political Memes Are No Laughing Matter

Political Memes Are No Laughing Matter

Rediff.com12 Apr 2024

'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.' 'This is where memes come into play.'

Low Demand For Parties Merchandise

Low Demand For Parties Merchandise

Rediff.com8 Apr 2024

'Merchandise plays a key role in creating buzz about a specific party.'