All stories by Anushka Bhardwaj
Vistara-Air India merger: How these two distinct brands will blend
Rediff.com1 days agoIn about a fortnight, Vistara - known for its premium service - will take off on its final flight before merging into the legacy of Air India. Set for November 12, the merger has sparked discussions on how these two distinct brands will blend.
Jobs, Agnipath Scheme, Farmer, Wrestler Protests
Rediff.com4 Oct 2024'Till a few years ago, girls wouldn't take an autorickshaw alone. Now, things have improved.'
'She Was Surely Among The Toppers'
Rediff.com30 Sep 2024'Though a foreigner on campus, she carried herself with confidence.'
The Intern's Dilemma
Rediff.com12 Sep 2024'When it is unpaid, sometimes, they don't take you seriously.' 'Work is not reviewed, and there is no effort in making interns learn.'
Paralympians Soar, But Await India Inc's Leap Of Faith
Rediff.com10 Sep 2024'Historically, there hasn't been much representation around para-athletes from a brand perspective.' 'With their best medal tally in Paris, it has triggered considerable organic interest.'
Why Brands Are Chasing Olympic Medalists
Rediff.com3 Aug 2024'There's significant interest from both existing and new sponsors who recognise the value of associating with Olympic athletes.'
Why Brands Are Slurping Over Ro-Ko
Rediff.com15 Jul 2024'Their chemistry is organic and authentic, making them an appealing choice for collaborative endorsements.'
Vendors Get Busy For Result D-Day
Rediff.com3 Jun 2024From florists in Ghazipur's phool mandi to sweet shop owners in Old Delhi's Chandni Chowk, the preparations, if not the sales, have already begun.
Delhi Gets Ready To House New MPs
Rediff.com27 May 2024'We don't have a say which MP stays where. We prepare everything and allot according to the list we get from Parliament.'
Digvijaya Singh Eyes Old Turf Again
Rediff.com7 May 2024'This is my last election; hence, I need people's support and blessing to achieve and ensure victory.'
Political Memes Are No Laughing Matter
Rediff.com12 Apr 2024'In India, political parties want to portray their leaders as cinematic heroes critical of their opponents.' 'This is where memes come into play.'
Low Demand For Parties Merchandise
Rediff.com8 Apr 2024'Merchandise plays a key role in creating buzz about a specific party.'